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Search Engine Industry News
| Just how deep is Wikipedia's Penetration into Google... |
After taking a random sample of 600 Wikipedia articles, 96.67% are in Google's top 10 for their title.
| Human Search + SEO is Spam |
More confusion about SEO, this time from NYT:
| SEO.com (The Domain Name) Sells For ??? |
From DomainTools, Mike Mann just announced the purchase of SEO.com by WashingtonVC.
| Business.com to Cash In for $300 Million+ |
Business.com, one of the better arbitrage plays, is up for auction. The WSJ reports:
| Sponsoring a WordPress theme | How to Audit a Sponsored Theme |
There's been a lot of controversy over WordPress theme sponsorhip lately.
In response, I've just done an extensive and detailed write up on how to evaluate Wordpress theme sponsorship. Pick the right theme and you could get up to 500,000 almost free backlinks with anchor text.
| SS Google - More People Abandon Ship |
A few weeks ago it was Vanessa Fox who left Google, this morning Barry reports over on SEL that two more high profile engineers are leaving
| Yahoo selling entire sub domains to affiliate sites |
With major brands finding more and more sub domains to spam Google Yahoo has gone a step further.
They are selling entire high ranking sub domains to sites that fill them with affiliate links.
Pretty much the ultimate in pre-sell pages.
| SEO.com (The Domain Name) Sells For $5 Million |
From DomainTools, Mike Mann just announced the purchase of SEO.com by WashingtonVC.
| Inside Google's search quality team |
The New York Times speaks to members of Google's search quality team - Udi Manber, Amit Singhal and one Mr Cutts - a
| Microsoft Beijing knows you better than you think... |
Via Slashdot and Computerworld.com.
MS knows your age and gender !
| Next Gen Image Search from MS |
this new Microsoft image search technology could really change the way we do image search and visual information lookup.
/BP
| Nobody Buys a Business.com Directory Listing for Traffic... |
Especially when their category pages look like this. Featured, sponsored, more featured, more sponsored, more featured, more sponsored, listings (some paid), sponsored, side sponsored links.
That is possibly the most disorganized commercial listing set I have ever seen. 15 ads by Google mixed around the 12 house ads and other paid and editorial listings. Why is Google indexing their own paid ads AND their own search results (look at the web listings here)? What makes that model legitimate? Just the domain name and scale?
| Can SEO be Automated? |
Matt Malden from Yield Software noted that they are out of stealth mode. Their goal is to automate the SEO/SEM process from keyword selection, to bid pricing, to landing page optimization.
| Massive Layoffs at Geosign? |
A Facebook group titled ex-Geojerk is reporting massive layoffs at Geosign:
| Google Antivirus |
Hot on the heals of the Google / Dell spyware distribution partnership, Google decided to buy an antivirus company.
| FTC to Review Google's Purchase of DoubleClick |
The Federal Trade Commission will be opening a preliminary antitrust investigation into Google's planned purchase of DoubleClick, according to a story in today's New York Times.
| BizJournals.com Spamming Google: More Lead Generation Spam on Major News Sites |
It is no secret that Forbes.com and many other major news sites publish advert / lead generation sections (get your meso help at Forbes), but a newer trend is that trusted publishers are creating these types of pages without even placing links or lead generation forms in them.
Check out this BizJournals page titled Apply For A Credit Card Online, complete with interesting backlinks and quality copywriting:
Not only can you comparison shop for credit card offers online, but you can also apply for a credit card online. This is rather convenient. In one fell swoop, you can tour through all kinds of credit cards, then apply for the one that best suits you.
How does that type of content end up published on that site?
| The Algorithm is a Bust |
I had my first encounter with Ask.com's "The Algorithm" campaign via a banner ad today, and was appalled on a number of fronts. No, it wasn't the traction-from-tragedy hook of the frame reading "THE UNABOMBER HATES THE ALGORITHM" that got my goat (though that's pretty nasty in inself, and is drawing criticism), it's the utter ineptitude of Ask.com's marketing efforts that has me flummoxed.
| How Business to Business (B2B) Purchasers Buy - new report |
The study found that in the researching phase, a purchaser is five times more likely to turn to a generic search engine for information than a B2B search engine.
| Network Solutions Offers Sketchy SEO Promises |
The Domainer's Gazette noticed Network Solutions selling SEO services, via the following offer:
Get top 10 rankings in search engines like Google® and Yahoo®! — Guaranteed!
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